California Consumer Privacy Act (CCPA) Privacy Notice
Last Updated: 5/25/2024
This CCPA Privacy Notice supplements the information contained in MervKing's Privacy Policy and applies solely to visitors, users, and others who reside in the State of California ("consumers" or "you"). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA) and other California privacy laws. Any terms defined in the CCPA have the same meaning when used in this notice.
Information We Collect
MervKing collects information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device ("personal information"). In particular, we have collected the following categories of personal information from consumers within the last twelve (12) months:
|
Category |
Examples |
Collected |
|
A. Identifiers |
Name, email address, postal address, IP address |
YES |
|
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) |
Name, address, telephone number, credit card number |
YES |
|
C. Protected classification characteristics under California or federal law |
Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information) |
NO |
|
D. Commercial information |
Records of air filters or air quality products purchased, obtained, or considered |
YES |
|
E. Biometric information |
Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data |
NO |
|
F. Internet or other similar network activity |
Browsing history, search history, information on a consumer's interaction with our website or application |
YES |
|
G. Geolocation data |
Physical location or movements |
YES |
|
H. Sensory data |
Audio, electronic, visual, thermal, olfactory, or similar information |
NO |
|
I. Professional or employment-related information |
Current or past job history or performance evaluations |
NO |
|
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)) |
Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records |
NO |
|
K. Inferences drawn from other personal information |
Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes |
YES |
Use of Personal Information
We may use or disclose the personal information we collect for one or more of the following business purposes:
- To fulfill or meet the reason you provided the information, such as to process your order for air filters or respond to your inquiries about indoor air quality products.
- To provide, support, personalize, and develop our website, products, and services.
- To create, maintain, customize, and secure your account with us.
- To process your requests, purchases, transactions, and payments and prevent transactional fraud.
- To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
- To personalize your website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our website, third-party sites, and via email or text message (with your consent, where required by law).
- To help maintain the safety, security, and integrity of our website, products and services, databases and other technology assets, and business.
- For testing, research, analysis, and product development, including to develop and improve our website, products, and services.
- To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
- As described to you when collecting your personal information or as otherwise set forth in the CCPA.
Sharing Personal Information
MervKing may disclose your personal information to a third party for a business purpose. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.
Your Rights and Choices
The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.
Access to Specific Information and Data Portability Rights
You have the right to request that MervKing disclose certain information to you about our collection and use of your personal information over the past 12 months.
Deletion Request Rights
You have the right to request that MervKing delete any of your personal information that we collected from you and retained, subject to certain exceptions.
Exercising Access, Data Portability, and Deletion Rights
To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by:
- Calling us at 833-MRV-KING
- Visiting www.mervking.com
- Emailing us at info@mervking.com
Non-Discrimination
We will not discriminate against you for exercising any of your CCPA rights.
Changes to Our CCPA Privacy Notice
MervKing reserves the right to amend this privacy notice at our discretion and at any time. When we make changes to this privacy notice, we will post the updated notice on our website and update the notice's effective date.
Contact Information
If you have any questions or comments about this notice, the ways in which Merv King collects and uses your information described here and in our Privacy Policy, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:
Website: www.mervking.com
Email: info@mervking.com
Postal Address: 1614 W. Rosecrans Ave Gardena, Ca 90249
Phone: 833-MRV-KING
© 2024 MervKing.com. All rights reserved.